8) Tilt Axiom Entertainment (TAE), a game developer, has developed a new game, World Below, incorporating 3D imaging.In order to get wider distribution, TAE took part in the Gaming Entertainment Expo, hoping to sell the game to a distributor. 83. By the late 1800s, manufacturers were developing brand names. 60. Hart branded Pink as "the true hero of their house" as they marked the day on Sunday. He has been given the task of researching the history of modern advertising as a part of a group presentation. 67. A. Nonfiction deals with imaginary people and made-up events. During which of the following eras did consumer culture become the new normal, a permanent central feature of society? c. Advertisers adopted a tough, no-frills advertising style. One of the elements that characterizes present day advertising is that consumers: 81. Ads in the designer era were marked by. Fox Digital Studios puts focus on branded entertainment, as News Corp. rebrands studio to incorporate more advertising into content. d. As following strict gender roles and sexual norms. It blends advertising and integrated brand promotion with entertainment. a. The perishable quality of the soap, however, meant that manufacturers could only sell a product with regional appeal. During the ________, advertising messages were primarily informational in nature, In the mid-1800s, advertising was done through. It blends advertising and integrated brand promotion with entertainment. This helped them: 45. 75. Which of the following is true of branded entertainment? This changed when soap makers began to use vegetable fats and perfume in the soap-making process. Which of the following is true of branded entertainment? b. Jerome Brown is a student of marketing and advertising at a small college in the Midwest. D. Nonfiction can contain facts, opinions, and ideas. With the addition of new channel like mobile apps and other new technologies. 57. 74. 47. Which of the following is true about textiles and Georgia's economy? A. Mass-communication performs the function of persuasion B. Mass-Communication helps in promoting culture from one generation to another. Low exposure numbers C. International regulations opposing product placements D. Ineffective reach E. Low recall rates 95. d. There was an emphasis on art, inspiration, and intuition. Which of the following statements is true about the history of branded entertainment? The cost of business meals can be They are not as popular as they used to be. D? Ads no longer reflected traditional values. In the early and mid-1800s, soaps were made from animal fats. a. The expansion of newspaper circulation in America was fostered by: Which of the following is true about advertising in the industrialization era? Iman has said she will never remarry following on from the death of husband David Bowie. This early form of branded content worked well because the entertainment media were oligopolies, so cultural competition was limited. It would not exist without the marketer's support. B) The growing size of online newspaper audiences has Its advertisements helped their drugs to grow in popularity and were well-known for a brief period. The films were designed to lure consumers to buy P&G products at Walmart using original family movies and exclusive ad buys. During which era were big businesses and advertising viewed with suspicion? Which of the following were among the four agencies most noted for their role in the creative revolution of the, a. Doyle Dane Bernbach and Wells Rich and Green. Jerome is sitting in the school's library, carefully looking at a wide variety of magazine ads of different time periods of the 20th century to try to understand how advertising has evolved. According to Procter & Gamble, one batch of this vegetable-based soap was left to mix too long. Selected Answer: Branded entertainment. a) Direct sale from the manufacturer to consumerb) Sale through brokersc) Sale through specialist retail outletsd) Sale through many general retail outlets Which of the following is not true? One of the changes seen in advertising during the 1980s was the. Which among the following is/ are not true about the functions of mass communication? Beginning in 1928, the US Congress began to pass real advertising reform, including a law banning "deceptive acts of commerce." He said this because: c. the technology to measure advertising impact had improved. Short stories are examples of nonfiction. Which of the following is a major factor that gave rise to advertising? 50. c. Consumers preferred unbranded products over branded products. During which era of advertising did consumers first begin to surround themselves with devices related to communication? a. deceiving and filled with false facts. Which of the following is true about advertising during the period between 1993 and 2000? A certain form of a commercial message is seen by courts as artistic speech, not as the less protected "commercial speech." Branded entertainment gets lesser First Amendment protection than ordinary advertising does. 62. I've boiled it down to 7 elements that you'll need to include as you create your own brand identity design and work toward the larger goal of building a well-loved brand. b. During the 1970s, the demanded a higher standard of honesty and disclosure from the advertising industry. Which of the following is an example of a disadvantage associated with branded entertainment? Why did women become the primary target for advertisers in the 1920s? In the 1990s, the measurement of ROI in advertising was . This helped them: How did early marketers establish a degree of power with their brands? b. d. Accumulation of large amounts of capital to finance the Industrial Revolution. Why Branded Content Works Better Than Traditional Advertising 70. became the biggest word of the 1970s, a word that was integrated into the promotional theme of the decade. During the 1840s, the ____ emerged as a way for individuals to reduce the risk of the loss of personal wealth when investing in business ventures. By the early 1900s the power of advertising was based on the reality that consumers: Ads for products during the PT Barnum Era were characterized by. For advertisers, one main difference between the period immediately after World War I and the period immediately following World War II was that after World War I. when investing in business ventures. The pure food and drug act only had a minimal effect on advertising because it did not restrict the advertising claims. The company had developed a logo and had made itself known by this symbol on all of its product wrappers. Zooppa, a pharmaceutical company, started its business in 1850. 68. c. It was understood that Internet adverting was going to change the advertising landscape. During which of the following eras did consumer culture become the new normal, a permanent central feature of society? Branded content is about enhancing the image of the brand. 56. Which of the following advertising agencies dominated the 1920's ad industry? Which of the following is true about advertisements in the 1960s? 72. World War II and the 1950s (1942 to 1960). The ad simply said. A. Beginning in 1938, the U.S Congress began to pass real advertising reform, including a law banning "deceptive acts of commerce." C. Nonfiction is intended only for entertainment. a. Born from a generation obsessed with viral videos, on-demand entertainment, and unique experiences, branded content represents a new approach to advertising. In this post, I've assembled information that's scattered across the web to provide an authoritative guide to corporate brand identity design. They made most of the purchasing decisions for the household. Which one of the following actions is certain to result in higher production costs per branded pair at one of your company's production facilities? emerged as a way for individuals to reduce the risk of the loss of personal wealth. 42. Which of the following is true about advertisements in the 1960s: Which of the following were among the four agencies most noted for their role in the creative revolution in the 1960s? 54. The state's textile industry has found it difficult to compete with oversea textile industries. Doyle Dane took over the account around 1959. 73. Which of the following statements is true about the contingency perspective? High absolute cost B. Striving to maximize the use of overtime and thereby increase worker satisfaction with their take-home pay c. James Vicary's false claim about the effect of subliminal messages. 78. Which of the following is true about the designer era of advertising? When referring to the period of advertising known as the creative revolution, advertising pundit and practitioner Jerry Della Femina wrote, "Volkswagen was being handled in the United States by Fuller & Smith & Ross. How to make justice-oriented branded entertainment As corporate social responsibility becomes more of a focus for brands, Alessandro Sciarpelletti, Executive Creative Director of We Are Social, Milan, explains how Lavazza pulled off a documentary about social unrest in Colombia and how brands can move forward with work that is both challenging and political. In the preindustrial era, the expansion of newspaper circulation was fostered by railroads and growing urban centers. 76. 52. The foundation was laid for advertising to become a prominent part of the business environment when the Western world turned to as the foundation of economics. It was marked by the advent of the Internet. This new marketing has been used again and again in movies, to the By the late 1800s, manufacturers were developing brand names. 94. A branded, high volume, low value consumer good is most likely to be sold through which of the following types of distribution channel? A certain form of a commercial message is seen by courts as artistic speech, not as the less protected "commercial speech" _________, therefore, gets more first amendment protection than ordinary advertising does. Peerless, Foley's, and Pepsi-cola were some of the first branded goods found on store shelves. Which one of the following is a way to improve the S/Q rating of branded pairs produced at a particular production facility? 46. Which of the following is true about advertising during the period between1993 and 2000? Using events, product placement, and branded entertainment in an IBP makes the rules for its success easy to pin down. Meals are never deductible as a business entertainment expense. The __________ are the most famous and prestigious of the entertainment awards given by the Academy of Motion Picture Arts and Sciences. Which of the following is true about advertising in the industrialization era? In the late 1880s, a few companies began putting names and labels on previously unmarked products and branding began. One of the elements that characterizes present day advertising is that consumers: Which of the following is true of branded entertainment? Ads for products during the "P.T. Which of the following is true about advertising during the Great Depression? 63. Why did woman become the primary target for advertisers in the 1920s? ", c. the branding of products became the norm. 30) Which of the following statements about newspapers is true? Here are some descriptions of the ads that he finds: b. 80. In the 1970s, cable programming grew in quality with several viewing options and advertisers learned how to reach more specific audiences, The mid 1990s presented insecure moments for advertisers heavily invested in traditional advertising. a. it can avoid consumers' welltrained avoidance mechanisms to advertisements. Ads in the 1920s showed slices of life in a way that depicted: c. how consumers should have a good time. Andrew Hampp covers cable TV, out-of … This meant that advertisers were now: For advertisers, one main difference between the period after WW1 and period following WW2 is that after WW1________. Which of the following is true about advertisements in the pre industrialization era? d. Ads openly promoted consumption, but in a conservative way. With the invention of the telegraph in 1844, a communication revolution was set in motion, Without the rise of mass media, there would be no national brands and no advertising, Advertising changed commerce, but not society, In the late 1800s consumers were willing to pay more for brands than for unmarked commodities even if they were identical, In the mid-1800s, mass circulation magazines began to make national advertising possible, and national advertising began to make national brands possible, It is critical to realize that for the most part, mass media are supported by advertising, Media vehicles- television networks, radio stations, newspapers, magazines, and websites- exist so they can sell audiences and make money. 49. “content hubs,” “branded entertainment” and even “custom video.” Above are some of the more ways agencies defined it. Product/show blends for toys made regulation of television content more easy, Advertisements during the 1980s reflected traditional american values. With branded content, the needs of the audience are always the priority. (3 points) a. 1. In the mid-1800s, advertising was done through . The focus was on clean and minimalist advertising. 39. d. consumers can communicate with each other. The result was a product that floated in water due to an excess amount of air. 44. During the 1950s Americans began to fear: Who added fear and hysteria over advertising in the 1950s? Both companies have expressed strong interest in continuing their working partnership down the road, and as long as they continue to encounter favorable results, the relationship will likely remain a positive one. E-business is a form of e-advertising in which companies sell to household consumers. A price setter usually has a large market share b. -The longest lasting branded entertainment vehicle is The Guiding Light, a soap opera that has been running continually for just over 70 years. 74. , therefore, gets more First Amendment protection than ordinary advertising does. In the 1700s, a middle class spawned by the rise of regular wages from factory jobs, was beginning to emerge, Advertising was highly regulated during the industrial era which limited the scope for advertisers to come up with creative ads, Advertising in the early 1800s was widely considered an embarrassment, and the firms risked their credit ratings due to their advertising, because banks considered it use a sign of financial weakness, By 1900, an increase in supply of mass-produced goods, and the increasing demand for these goods by a growing urban population, led to the growth of advertising, The first regulatory initiative by the federal authorities was the Pure Food and Drug Act that required manufacturers to list the active ingredients of their products on their labels, Manufacturers were required to list the active ingredients in their products after the creation of the pure Food and Drug Act in 1906. Said one agency respondent, “Branded content is the true test of consumer interest in a brand. Which of the following is a major factor that gave rise to advertising? a. During which era were big businesses and advertising viewed with suspicion? This was not the first time the two major brands teamed up to push family oriented entertainment—in the late 1990s, both companies were launch members of the Association of National Advertisers' Alliance for Family Entertainment—the organization responsible for getting the WB's Gilmore Girlson air. 65. Who added to the fear and hysteria over advertising in the 1950s? B) branded entertainment Ads on the sides of delivery trucks, ads on the fence around a baseball field, and ads that you see on interstate billboards are … In the mid-1990s, William T. Esrey, chairman and CEO of Sprint, announced that clients were going to hold ad agencies more closely accountable than ever before. 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